Become Your Own Publicist - Online Business Intensive led by Award-winning Sweat Equity Publicity founder Steven Shehori

Thursday, January 30, 2025, 5pm ET / 2pm PT

5pm EST to 9:30pm EST / 2pm PT to 6:30pm PT.

Award-winning Sweat Equity Publicity founder Steven Shehori (the longtime publicist for Second City Toronto) is here to prove nobody can sell the idea of your creation better than you.

Whether you’re a household name or not, if you’re an actor, musician, comedian, entrepreneur, or small business owner, the Become Your Own Publicist online business intensive lays out in clear, straightforward terms how you can garner the kind of media attention you assumed only went to celebrities and industry insiders.

This includes coverage from newspapers and magazines, television and radio, plus blogs and podcasts—at zero cost.

Become Your Own Publicist is an insightful and humorous seminar that teaches shockingly simple—yet shockingly effective—ways to engage the media without having to spend hundreds to thousands of dollars on a publicity company. By the end of the seminar, you will have all the tools needed to persuasively and 100% correctly reach out to the media and take your career or project to the next level. 

EVENT OVERVIEW:

This business intensive will teach you:

• To create and send press releases more compelling and memorable than 95% of what’s out there
• To use open – and effective – online press release platforms like MailChimp and Sendinblue
• To make your ‘thing’ (a.k.a. your show/event/business/career) appear far more attractive to newspapers, radio, TV, podcasts, and web outlets
• To establish solid long-term relationships with the media, while avoiding the common mistakes that will immediately put you in the doghouse
• To be effectively media trained for interviews
• The difference between social media and traditional media coverage, and why the latter is so vital
• To make connections to successful industry people by offering them your publicity services in exchange for assistance
• To successfully contact businesses to generate funding for your upcoming projects

PLUS—You will receive a bonus publicity e-booklet, which includes:

• A freshly updated media list (a several hundred-dollar value), which includes the names, job titles, and email address of thousands of media contacts across North America
• A 15-point guide to the perfect press release
• Numerous sample press releases and digital templates
• A compelling sponsorship letter template to generate funding for your ‘thing’

5pm EST to 9:30pm EST / 2pm PT to 6:30pm PT.
(Please note - there will be a break at the halfway mark.)

WHAT TO PREPARE:

No need to prepare any materials for this event!

Please follow the procedures listed below:

• Please update your headshot and fill out the MY INFO section of your AC account upon registration.

• The room will be open 30 minutes before the event is scheduled to start. Please arrive at least 10 MINUTES before your event begins as your host will give important information about the event at this time.

• Instructions and the ZOOM link for access to this online event will be emailed to you in advance. If you have not received the link by one hour before the event, please reach out to registration@actorsconnection.com.

Additional Information:

Our online office hours are 9am-6pm Monday-Friday

If you have an emergency for a class you are participating in outside of these hours, please email help@actorsconnection.com and your host will be able to respond.

**No recording of any kind is permitted by participants during class.**

**Actors Connection classes and programming are for ADULTS (18+). Unless it is disclosed above, with permission, some teens (14+) are allowed to take adult programming. To inquire about getting permission, please send an email to: info@actorsconnection.com**

**Please keep in mind that all programs at Actors Connection are for educational and professional development purposes. Participating in any class or event is not a promise of employment.**

TESTIMONIALS

“Shehori’s indefatigableness and ultimate optimism should both inspire and allow countless innovators and industry professionals to feel like somebody gets it.”
Kenny Herzog – Rolling Stone, Vulture

“The Shehoris have the business and art of comedy in their blood. They are devoted advocates of young aspiring comedians, writers and actors, and they have the innate ability to understand what it takes to promote, produce and develop a career in the entertainment biz. They have done an extraordinary job publicizing the Second City and the 8-year run of the Tim Sims Theater.”
Andrew Alexander – Proprietor & Executive Producer of The Second City

“In my 25 year career in the media, I received thousands of pitches, via email, phone, video and other methods too bizarre to relate. But I knew when I saw the name ‘Shehori’ attached to one, that I could count on certain things being guaranteed. It would be interesting, it would be witty, it would be worth my time and it would be positioned in a way that managed to be simultaneously persuasive yet unintrusive. The Shehori Brothers are highly respected in the industry as publicists & writers/producers of live theater and television. And in addition to working with established artists, they take a lot of time to help up-and-comers with their careers. Besides being talented, they’re generous as well, which I find a rare combination in this business.”
Richard Ouzounian – Writer/Director, Theater Critic: Variety and The Toronto Star

"The Become Your Own Publicist class was amazing! Steven's generosity of information and time was mind blowing. I used all that I learned and wrote the most amazing press release for an upcoming project I was working on and it got picked up my mutiple press outlets!! I now feel super confident to be my own publicist. This is a must take class."
Tamara Anderson, past participant

Steven Shehori

Since 2002, multiple award-winning writer, entertainment journalist, and producer Steven Shehori has served as a publicist for actors, comedians, musicians, feature films, TV & theater productions, businesses, charities, and live events across the U.S. and Canada.

Past and present clients include The Second City Toronto (7 years as their official publicist), The Live SCTV Reunion (set to be a feature-length documentary directed by Martin Scorcese), Paula Poundstone, Macaulay Culkin’s Bunny Ears podcast and comedy site, Dark Horse Comics, Devil’s Due Comics, 30 Rock’s Judah Friedlander, Evil Dead: The Musical, The 2018 Burbank Comedy Festival, The 2018, 2019, and 2020 Toronto Screenwriting Conference, The Red Cross Tsunami Relief Fund, and several WWE Hall of Famers.