New! HOSTING for ELECTRONIC RETAILING and DIRECT RESPONSE with Lisa Mason, Emmy Award-winning TV personality/former QVC show host and Sean De Simone, Casting Director, QVC

Saturday, September 24, 2011, 10am ET / 7am PT

5pm. Join Emmy award-winning television personality and former QVC show host Lisa Mason as she takes you inside the lucrative world of electronic retailing. To give you an idea, new hosts at QVC start with a base of $100,000 and up! So whether you are a seasoned actor looking for an additional gig or you are a traditional salesperson looking to transition into electronic retailing, this day long on-camera intensive promises to be exciting, challenging and informative. With her 16 years of experience at the #1 home shopping channel in front of the camera as a host and behind the camera training hosts, Lisa will share with you the tips and tools of the trade that will help you become a part of this burgeoning industry. You will learn the four "must-haves" for every great sales presentation and the three rules that are crucial for connecting with the customer! Come ready to be on camera and be prepared to stretch outside your comfort zone! Group interaction and candid feedback can be expected. In addition, you'll meet QVC casting director, Sean De Simone, as he fields questions about the industry and the opportunities that abound. Lisa would also like you to bring a small item to "sell" as well as a notebook and pen for tons of info! Emmy award-winning anchor and writer Lisa Mason began her news career in Oklahoma City, Oklahoma in 1987. After receiving her Bachelor of Arts degree from the University of Central Oklahoma, Lisa joined the Fox affiliate as weekend news anchor where she remained for two years. In 1989, Lisa joined PBS as news anchor, producer and writer. While there, she anchored the evening newscast and hosted a weekly talk show. During her five year tenure, Lisa wrote and produced several award-winning documentaries. Among them was Faces of Aids for which she received an Emmy award. The Society of Professional Journalism also honored her for her documentary When Children Kill. In addition, Lisa wrote, hosted and produced The Western Heritage Awards which was met with such critical acclaim that it was re-broadcast on the TNN Network. In 1995, Lisa was hired by the QVC shopping network in West Chester, Pennsylvania as host and researcher. While there, she was seen in approximately 90 million homes. She interviewed guests and presented products. She worked regularly with celebrities and represented the company nationally and internationally. Lisa remained there until 2010. Lisa has been involved in other projects, as well. She was invited to be on the Bravo series Blow Out and the CBS program 48 Hours. She has been an in-studio guest for FOX and NBC morning shows and has been seen in the pages of Broadcasting and Cable, Lucky magazine and The Philadelphia Inquirer. In 2011, Lisa released her book Big Life Lessons from that Still, Small Voice, a narrative non-fiction text that chronicles how God speaks to us. Lisa and her husband Gino make their home in New York City. Here's what business leaders are saying about Lisa: "Lisa relates to people in a way that builds trust and loyalty. To learn from her puts you ahead of the game!" Laura Geller, CEO, Laura Geller Makeup. A multi-million dollar global color cosmetics corporation. "Selling on-air with Lisa Mason is like learning to paint on canvas alongside a master artist. She brings it all together with wit and passion for excellence. Working with her over the past decade has been nothing short of a privilege." Marty Meissner, International Spokesperson for Sealy Posturpedic. A global leader in the category of fine bedding. "Lisa's sales acumen has helped both me and my clients hit and surpass our goals…time and time again! Working with Lisa is like riding a bullet that goes straight to the heart of the consumer." Lori Pickford, President of Kinder and Associates. An international firm with a focus on launching successful brands.